What is the key element in the value of my company?
The company is worth part of the potential of the company, but mostly, its value lies in what you have already achieved.
The more risks you eliminate, and the more you achieve, the greater the valuation on your company pre-money. Between the idea and the execution, the execution is much more valuable. With the web, ideas are spreading rapidly. When you sit down with an investor, you can be confident that 5 other meetings are being held at the same time, with the same idea being discussed. Thus, the idea has little value, it is the execution which matters most, and execution will determine which group will be successful.
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