BodyMedia Rolls Out bodybugg™
June 2, 2005
BodyMedia and Apex Fitness Group, the health club industry's leading provider of programs for weight loss and fitness, announced today their national roll-out of the bodybugg™, an intelligent calorie management system. The bodybugg measures an individual's total calories burned continuously and over long periods of time which, when uploaded to the bodybugg website, creates a "dashboard" of the wearer's progress that the wearer can use to help modify eating and exercise habits. Its ability to precisely monitor total energy expenditure, combined with the website's ability to automatically estimate calories consumed based on body mass changes, removes the need for individuals to log their caloric intake or exercise. For more information, read the full press release or see the article in the New York Times.
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