ThinkVine Helps Determine "What If" Strategies
February 9, 2010
Since 2007, ThinkVine has been helping marketers answer the "What would happen if ..." question as it relates to proposed marketing efforts on a target audience. Using its The Emerging Marketplace software, the company creates simulated consumers based on scientific expertise on how real people behave in the marketplace; enabling companies to gage how consumers will react to marketing investments. Although this type of agent-based modeling isn't new, ThinkVine is one of the first to apply the concept to market optimization. Learn more about the technology and ThinkVine the company at www.thinkvine.com.
« Patients, Physicians Rely on ChemoFx to Support Treatment Decisions | | CardioInsight Closes $6 Million Funding Round »
