TOA Study on Service Provider Related Tweets
June 14, 2011
In a study released this week, TOA Technologies found that more than 1 million people per week view Tweets related to customer service experiences with a variety of service providers and that more than 80% of those Tweets reflect a critical or negative customer experience. According to the study's findings, customers who have a negative customer service experience, and who broadcast that message via Twitter to their followers, have a broader impact on brand equity than ever before. Learn more about how TOA improves the relationship between companies and their customers using its cloud-based mobile workforce management platform at www.toatech.com.
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