ThinkVine
ThinkVine Helps Determine "What If" Strategies
Since 2007, ThinkVine has been helping marketers answer the "What would happen if ..." question as it relates to proposed marketing efforts on a target audience. Using its The Emerging Marketplace software, the company creates simulated consumers based on scientific expertise on how real people behave in the marketplace; enabling companies to gage how consumers will react to marketing investments. Although this type of agent-based modeling isn't new, ThinkVine is one of the first to apply the concept to market optimization. Learn more about the technology and ThinkVine the company at www.thinkvine.com.
February 9, 2010 | Permalink
LegalZoom Chooses ThinkVine
LegalZoom has chosen ThinkVine's The Emerging Marketplace to help identify and sustain the right marketing investments. This marks ThinkVine's latest foray into the non-consumer goods market. ThinkVine's selection was primarily based on the platform's ability to revisit the marketing plan as needed to make quick media adjustments throughout the year. Learn more about ThinkVine's marketing simulation and planning platform, The Emerging Marketplace at www.thinkvine.com.
September 17, 2009 | Permalink
ThinkVine Secures $1.85 Million Series B
ThinkVine recently closed on a $1.85 Million second round of financing co-led by Draper Triangle and DFJ Portage and joined by DFJ, CincyTech USA and Fort Washington Capital Partners. ThinkVine will use the funding to fuel its sales and marketing efforts and bolster reasearch and development. Over the past year, the company has seen double-digit revenue growth, tripled its headcount and expanded its Fortune 500 customer base. Learn more about the company and its The Emerging Marketplace application at www.thinkvine.com.
April 16, 2009 | Permalink
ThinkVine's The Emerging Marketplace Now Widely Available
ThinkVine, a marketing simulation and planning software provider has announced the general availability of The Emerging Marketplace, the company's flagship product application. Built on an agent-based modeling (ABM) framework, The Emerging Marketplace provides a more insightful, responsive approach to marketing analysis and planning. ThinkVine will officially launch The Emerging Marketplace at the 2009 ARF Annual Convention in New York City on March 31.
March 31, 2009 | Permalink
Thinkvine: A Gartner 2009 "Cool Vendor"
Thinkvine, a marketing simulation and planning software provider, has been named a 2009 "Cool Vendor" in Consumer Goods by Gartner. The 2009 research report highlights four vendors from around the world whose technology helps Consumer Goods manufacturers improve revenues while decreasing costs. ThinkVine's Emerging Marketplace helps marketers understand the collective impact of traditional and non-traditional marketing on the consumer and provides a means to capture ROI from advertising. For more information about ThinkVine, visit the website at www.thinkvine.com. More information about Gartner and the "Cool Vendors in Consumer Goods, 2009" report is available at www.gartner.com.
March 19, 2009 | Permalink
